Factor Analysis is a statistical technique that we use to identify underlying relationships between different variables. Imagine we have a lot of related variables, and we suspect that these could be influenced by a few underlying factors. Factor analysis helps us to unearth these underlying factors.
Diagram source: Statistics By Jim
Basic Concept:
Think of factors as underlying (and unobservable) variables
that somehow influence the observable variables we measure directly. Factor
analysis tries to find out how many of these hidden factors might be
influencing the patterns of response we see in our data and what variables are
related to which underlying factor(s).
Example:
Imagine we are researching why students get the grades they
do. We have data on various variables, such as attendance rate, hours spent
studying, sleeping hours, part-time job hours, and so forth. These variables
can be many and somewhat overwhelming to analyse individually.
Let’s dive a bit into the example:
Identifying Factors: We hypothesize that these observable
variables (e.g., study hours, sleep hours) might be influenced by a few
unobservable factors like Work Ethic or Time Management.
The Relationship:
Maybe hours spent studying and attendance rate are both
influenced by an underlying factor we might label as Diligence.
While sleeping hours and part-time job hours might be
influenced by Time Management.
Why bother?
It helps us reduce our workload: Instead of dealing with 5,
10, or 50 variables, we can group them under a few factors and work with those,
making our analysis more straightforward and interpretable.
It provides insight into the patterns or structures (the
underlying factors) in our data: We can understand what hidden influences might
be driving the observable patterns in our data.
Steps in Factor Analysis:
Extraction: Extract the minimum number of factors that can
aptly represent the patterns in the relationship among variables.
Rotation: Rotate the factors to ensure that they make sense
(both statistically and theoretically). Rotation can help simplify and
interpret the data.
Interpretation: Assign labels to the factors (like
'Diligence' or 'Time Management' in our example) and interpret the data
accordingly.
Application:
Once the factors are identified and interpreted, we can:
·
Use them to understand how
different variables interact.
·
Develop strategies (like
study plans or interventions) that target the underlying factor, affecting all
associated variables simultaneously.
To sum-up, Factor Analysis simplifies data by finding the
unobservable factors influencing the patterns of observed variables, aiding in
data interpretation and strategy formulation, especially when dealing with numerous
variables.

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